Creating an environment conducive to alternative modes of transport
Decarbonizing transport also requires a change in our travelers' habits. Promoting and facilitating alternative modes of transport is one of our primary missions. By improving the visibility of these alternatives to carbon-based transport (cycling, walking, and even demobility) and matching supply to the real expectations of passengers, Keolis supports regions in developing more virtuous modes of transport that are closer to their residents.
Measuring and gaining a better understanding of passenger flows using a DATA approach, in order to support regional development policy and thus optimize routes and timetables for better intermodality;
Influencing passenger behavior by offering services such as carpooling or concrete alternatives to carbon-based transport, and by communicating directly with passengers (through nudging and mobility coaching).
Making alternative mobility options more visible and designing them so that they can become a real part of people's travel habits.
Support local authorities and organizing bodies—in consultation with them and at their own pace—in the ongoing adaptation of their mobility landscape by introducing new services, deploying innovative POCs, and choosing the right partners.