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Artificial Intelligence (AI) is now becoming an integral part of our daily lives, profoundly transforming the way we live and perceive mobility. Our recent study has made one thing clear: AI is no longer just a technological concept, but a very real opportunity to transform the traveler experience and the efficiency of transportation networks.
Posted
MAR. 22, 2026
Users prioritize trip optimization, fluidity, and ease of use. They want intelligent mobility that is more focused on tangible benefits rather than superficial technology: saving time, personalized support, real-time navigation, and enhanced safety. AI is mainly seen as a lever for efficiency and quality of service, far from just a technological gadget.
The study reveals a genuine willingness to delegate tasks such as trip planning or transmitting useful information to AI, especially when the user experience is visible and reassuring.
Direct experimentation—like autonomous shuttles or automated metro systems—strongly enhances acceptance and enthusiasm around AI.
Trust is built through use and proof, more than through words.
A key point emerges: AI must remain at the service of individuals, support them without excluding, and ensure accessibility for all, regardless of their level of technological familiarity. Users expect Keolis to provide inclusive, accessible, and transparent AI that can personalize support, anticipate needs, and enhance safety, while always leaving the option to contact a human interlocutor.
Sofia Escamilla
UX Strategist and Researcher, Innovation & Industrialization Department, Keolis Group
"The challenge is not to have more AI, but to have AI that makes sense: useful, responsible, and deeply focused on the needs of travelers."
Enhanced mobility through AI is not a distant promise; it is already happening daily with compelling use cases (predictive maintenance, enriched traveler information, flow optimization). In the coming years, AI will go beyond assistance to become a true personal mobility assistant: anticipating situations, adapting to individual schedules and contexts, proactively managing unforeseen events for a smooth and serene experience.
The growing enthusiasm among younger generations, increasing trust in concrete applications, and strong expectations for responsible innovation point toward an acceleration path to transform collective transportation for the benefit of all.
At Keolis, AI is an asset for innovation and excellence—a force to build inclusive, efficient, safe, and humane mobility of tomorrow. Let’s put humans and usefulness at the core of every application, turning AI into a true catalyst for transition and shared progress.
