Winner of the 2023 Innovation Awards, Filgreen combines field data and game mechanics to make eco-driving more engaging, tangible, and motivating for all drivers. Operational indicators become clear reference points, while challenges and personalized feedback recognize progress, and team spirit encourages lasting adoption of good driving habits. The result: smoother, safer driving, measurable energy savings, and improved customer satisfaction.
Projects
Eco-driving and gamification: Filgreen and Kapgreen's winning challenge
How can we encourage eco-driving on a large scale while improving service quality? Faced with climate change and the continuous rise in energy prices, Keolis Tours and Keolis Besançon Mobilités are betting on Filgreen: an initiative launched in 2023 and rolled out across both networks in 2024.
CSR challenges and objectives: energy efficiency and driver engagement
Faced with climate challenges and structural increases in energy costs, Keolis has set itself three complementary objectives:
reduce diesel and NGV consumption in order to limit greenhouse gas and pollutant emissions,
mitigate the impact of rising energy costs,
increase the commitment of operating staff by promoting individual progress and recognizing virtuous behavior.
To meet these three objectives, the solution is based on structural principles designed to be achievable, motivating, and adapted to local contexts. Driver evaluation focuses on progress rather than absolute performance and is accompanied by rewards—such as Ethi'Kdo gift cards in Tours or Bezac Kdo gift certificates to be used at downtown merchants in Besançon—to maintain long-term motivation.
Exogenous factors such as weather, bus type, and driving plan are included in the assessment calculation to ensure fairness between drivers. In Besançon, a configurable “manager” mode allows the support and recognition of employees to be adjusted according to local specificities. This combination transforms technical data into levers for individual and collective engagement, while improving service quality.
How Filgreen and Kapgreen work in practice: eco-driving missions, badges, rewards, and manager dashboard
The Filgreen (Tours) and Kapgreen (Besançon) apps offer missions based on drivers' actual journeys and adapt the level of difficulty according to the context. The interface highlights the driver's progress and allows them to view their own performance. Drivers earn badges and stars and can view their results at the end of each period. An evolving wallpaper reflects individual progress and progress towards the collective goal to maintain motivation.
The evolution of scores takes into account:
external factors such as weather, vehicle type, and driving plan.
five individual indicators: acceleration, braking, driving consistency, comfort, and fuel consumption.
Material incentives support engagement:
in Tours, Ethi'Kdo gift cards are distributed to the 100 players who make the most progress in line with the subsidiary's CSR ambition,
in Besançon, the incentive takes the form of gift vouchers to be used at local retailers, in line with the subsidiary's regional roots.
5
Kapgreen seasons for the Besançon subsidiary
400
drivers already hired: 250 in Besançon and 150 in Tours
38
tons of CO2 emissions avoided for Keolis Besançon Mobilités
Results and feedback from eco-driving trials: in Tours (Filgreen) and Besançon (Kapgreen)
In Tours, during the trial phase, 150 connections were recorded out of 500 drivers—proof of genuine interest, with a peak during the points collection period. Adjustments were made between the first and second seasons: the reliability of the application was enhanced to ensure fairness, and a satisfaction questionnaire was added.
Since its launch in Besançon, the initiative has mobilized 250 drivers out of a total workforce of 350 (nearly 70%), who are competing to be among the winners. The results have lived up to expectations: no deterioration in journey times and a 2.6% reduction in energy consumption—equivalent to 38 tons of CO2 emissions avoided. The subsidiary has even noted improved comfort for passengers, with a decrease in the number of falls on board buses and a marked reduction in sudden maneuvers (braking, acceleration, and turning).
Incentives (gift cards) reinforce the network's commitment and image among drivers. Filgreen/Kapgreen offers an effective lever for reducing energy consumption and CO2 emissions by positively engaging drivers while improving passenger comfort on board.