Context: Carpooling, a lever for reducing pollution
Like many other cities, elected officials in Rennes have adopted incentivizing policies to respond to two challenges: reducing car traffic in saturated urban areas and limiting pollution and greenhouse gas emissions.
Carpooling represents one of the key levers of this policy, helping to cut down on solo commuting, in which a single person travels alone by car. In Rennes, carpooling is already included in the local version of the regional climate-air-energy plan (PCAET), covering all 450,000 residents of the area.
Rennes Métropole has entrusted Keolis Rennes to manage the operational roll-out of this new carpooling service, known as “Star’t”. The goal is to offer the same flexibility of use and service quality as public transit.