Keolis Orléans is a major employer in the Orléans metro area, located in central France. Promoting mobility professions, notably among young people, is a critical challenge at a time when competition remains stiff with other booming sectors like e-commerce.
Pierre Lagarde
Innovation, Projects and Information Systems Director at Keolis Orléans Métropole
"From driving trams in the city to strolling through a depot, immersive content is combined with professional interviews to better understand the reality of our professions."
At the start of 2020, Keolis Orléans and the Centre Région Information Jeunesse Centre-Val de Loire assembled a team of young 3D filmmakers. Six of them, equipped with cameras, audio equipment and a drone, filmed the various professions at Keolis. “The Keolis event allowed me to challenge my knowledge and put me in a hands-on situation with VR recording. I really liked working with the dynamic staff of Keolis and discovering the various jobs,” says Justine Llorca, Director of the InCahoots Production audiovisual studio. Within the Keolis VR project, she was Head of organization, pre-production, production and VR tour editor.
The result: a 15-minute immersive dive into the daily life of five professions, through a virtual reality headset: bus and tram drivers, regulators, maintenance technicians and ticket checkers. The applicant, teleported into real-life situations, discovers the different facets of the job: management in actual conditions, organizing a depot or phone support from a central hub. This immersive content is combined with interviews of professionals explaining the duties of their jobs.
Justine Llorca
Director of the InCahoots Production audiovisual studio
"The Keolis event allowed me to challenge my knowledge and put me in a hands-on situation with VR recording."
The feedback from drivers is clear: the virtual reality movie offers a true-to-life depiction of their professional environment. “From driving trams in the city to strolling through a depot, immersive content is combined with professional interviews to better understand the reality of our professions,” confirms Pierre Lagarde, Innovation, Projects and Information Systems Director at Keolis Orléans Métropole.
So much so that it is already distributed by the Keolis Human Resources service and the CRIJ at job fairs and hiring events. It is also shown at the Keolis Orléans head office to present the Group’s professions to partners and elected officials.
Antonin Mingam
Sound Designer, Sound Engineer and Ambisonic Mixer, MADS Studio
"A very welcoming and friendly team for an extraordinary, avant-garde project using a new and innovative technology. A chance for us to experiment with this field"
The movie will soon be shown on Reunion Island to encourage young people to come work for Keolis in France.
6
student directors
15
minutes of content
5
Keolis professions presented
