Value: Gokind’s app is designed for scalability
Increasing the use and status of public transportation is only the beginning of the story, with Gokind also including tailored nudges and to encourage travelers to consider off-peak traveling on those services. Over time, the information that is generated grants both Gokind and Keolis a deeper understanding of the communications, incentives and rewards that trigger people to make changes in their choice of transportation.
The platform is also designed to engage with younger audiences, nudging them towards sustainable travel from an early age. By combining travel purchases with all others purchases, the app succeeds in doing what many apps that focus purely on commuting often don’t: retaining long-term user attention and combatting greenwashing.
The Gokind platform and app have also been built for scalability, and can be connected to all EU banks, which means that they offer great opportunities for expansion and the application of findings beyond Sweden to all parts of the EU, and eventually, on a more global level.
The Gokind platform was selected by the EU Horizon R&D funds as the sole winning company solution on fighting greenwashing and misinformation, indicating the level of innovation. The project allows us to enable the same level innovation but within mobility.
The Gokind platform has proven itself in real life. Users that use the app have increased their use of second-hand shopping, switched to greener electricity plans and even switched to more ethical insurance providers. With Gokind’s data driven approach, this shift in consumer behaviour can be proven by the spending data of the users.